Terms of Service

Last updated: 21 August 2026

1. Who we are and what these Terms cover

1.1.Memoroam is a travel memory app operated by MEMOROAM LTD of 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ ("Memoroam", "we", "us", "our"). You can contact us at support@memoroam.com.

1.2.These Terms of Service ("Terms") are a contract between you and MEMOROAM LTD. They govern your use of the Memoroam app, our website at www.memoroam.com, and related services (together, the "Service").

1.3.Some words have a fixed meaning in these Terms:

• "User Content" means content you create or upload in the Service: your photos, passport portrait, profile icon, handwritten signature drawing, highlight covers, trips, itineraries, notes, links, checklists, tips, names, text decorations, share payloads, and support messages.
• "Confirmed Friend" means another user with whom you have an accepted friend connection in the app.
• "Starlight" means the Service's virtual currency.
• "Collectibles" means the in-app collectible items: backgrounds, stickers, stamps, pack art, collection covers, and banners.
• "Virtual Items" means Starlight and Collectibles together.

1.4.Our Privacy Policy explains how we handle your personal data. It is a separate document and forms part of your relationship with us.

1.5.The Service is not offered to users in the European Union. We do not make Memoroam available in EU territories, and we have therefore not appointed a legal representative under the EU Digital Services Act. If we begin offering the Service in the EU, we will appoint one and update these Terms before doing so.

2. Acceptance and eligibility

2.1.By creating an account or using the Service, you accept these Terms. If you do not accept them, do not use the Service.

2.2.You must be at least 16 years old to create an account. We ask for your date of birth at signup to check this. We do not knowingly allow accounts held by anyone under 16. If we learn that an account belongs to someone under 16, we will delete it. If you believe a person under 16 holds an account, contact us at support@memoroam.com.

2.3.If you are under 18, you confirm that a parent or guardian has reviewed and agreed to these Terms on your behalf.

2.4.You agree that the information you provide when creating and maintaining your account (including your email address and date of birth) is accurate, and that you will keep it accurate.

2.5.Your account is for your own personal, non-commercial use. You may not create an account for someone else, sell or transfer an account, or create multiple accounts to get around any limit in the Service.

3. Your licence to use the Service

3.1.We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to use the Service for your own personal, non-commercial purposes, in accordance with these Terms.

3.2.The Service is provided as an online service. It requires an internet connection by design and has no offline mode.

3.3.We may change, add, or remove features of the Service over time. Where a change materially reduces something you have paid for, Section 5.6 applies.

3.4.This licence does not give you any ownership of the Service, the software, or any content we provide, including Collectibles (see Section 9).

4. Accounts and security

4.1.You are responsible for keeping your login credentials confidential and for activity that happens under your account. Tell us at support@memoroam.com if you believe your account has been accessed without your permission.

4.2.You sign in with Google or with Apple. Memoroam does not offer its own username and password, so your sign-in credentials are held and managed entirely by that provider. Changing your password, enabling two-factor authentication, and revoking Memoroam's access are done in your Google or Apple account settings, not in the app. If you lose access to the Google or Apple account you signed up with, we cannot restore access to your Memoroam account on your behalf.

4.3.Your account includes a friend code that other users can enter to send you a friend request. Anyone who has your friend code, however they obtained it, can send you a friend request and see your account name. Share it carefully. There is currently no way to change or disable your friend code.

5. Purchases, Starlight, and Virtual Items

5.1. Real-money purchases: what exists and how it is billed

1. Two things can be bought with money: the Collector's Pass subscription (Section 5.8) and Starlight bundles. Both are available only inside the installed app, and both are billed by Google Play or the Apple App Store under that store's own terms (Section 5.7). Nothing can be bought with money in the browser version of the Service, and we never take payment or hold payment details ourselves.
2. Starlight is obtained only from us. You can buy Starlight bundles through your app store, and we may grant Starlight at our discretion (for example with the Collector's Pass). The Service has no other way to earn it.
3. Most shop items are bought with Starlight, not money. The shop offers specific, identified Collectibles and cosmetics for Starlight (Section 5.5). Randomised items are never sold, for money or for Starlight (Sections 5.3 and 5.4).
4. Some shop surfaces may show items that cannot yet be bought. Where a price is shown but the item is not yet purchasable, the buy button says so, no confirmation step runs, and nothing is taken.

5.2. What Virtual Items are, legally

Starlight and Collectibles are a limited, personal, revocable, non-exclusive, non-transferable licence to access features of the Service. They:

• are not money and have no monetary value inside or outside the Service;
• are not your property and cannot be redeemed, exchanged, or cashed out for money or anything of value;
• cannot be sold, gifted, traded, or transferred to anyone else, inside or outside the Service (no transfer feature exists);
• are forfeited permanently when your account is deleted or terminated (see Section 11).

Any Starlight balance granted by us rather than bought (for example a promotional grant or a Collector's Pass monthly grant) is discretionary and does not create any purchase or refund rights.

5.3. Free daily packs

Packs of Collectibles are provided through a free daily allocation (currently 3 packs per day). Packs are never sold, for money or for Starlight. The daily allocation is the only source of packs. We may change the size and rules of the allocation.

5.4. Odds disclosure

The chance of receiving each rarity of Collectible from a pack is disclosed in the app in the "Offering Rates" sheet. The displayed rates are drawn from the same tables the server uses to open packs. No randomised item is ever sold for money or for Starlight.

5.5. The shop

The in-app shop offers specific, identified Collectibles for Starlight, including cosmetic items such as collection covers and banners. The shop does not sell random items. For every working purchase, the item and its Starlight price are shown and you must confirm in the app before your Starlight is deducted. Items not yet purchasable are described in Section 5.1.4.

5.6. Changes to the virtual economy

We may change Starlight prices, item availability, drop rates, daily allocations, and related features, and may retire items. Changes apply prospectively. We will give reasonable notice, shown in the app, of changes that materially and adversely affect something you have paid money for, and such changes will not remove the core use of Starlight or items you have already purchased without a fair remedy.

5.7. Store billing terms

These terms govern every real-money purchase:

1. Store billing. Purchases will be billed by Apple (App Store) or Google (Google Play) under that store's own terms. Making a purchase requires an account with the relevant app store. Prices shown at the point of purchase will be the total price, including applicable taxes. We do not collect or store your payment card details; the store processes payment.
2. Immediate delivery and the 14-day right. Starlight is digital content delivered immediately on purchase. By purchasing, you consent to immediate supply and acknowledge that you lose the statutory 14-day right to cancel once delivery begins. This does not affect your statutory rights if the digital content is faulty. For the Collector's Pass, cancellation and any cooling-off rights are exercised through your app store's own cancellation and refund processes.
3. Refunds. Refund requests for store purchases are handled by the relevant store under its refund policy. Your statutory rights under the Consumer Rights Act 2015 in respect of paid digital content (that it be of satisfactory quality, fit for purpose, and as described) are not excluded by these Terms.
4. Refund clawback. If a store refunds a purchase, we may remove the corresponding Starlight, and items obtained with it, from your account. We will not take your balance negative against unrelated entitlements.
5. Under-18 purchases. If you are under 18, you must have the permission of the person who owns the store payment method before making any purchase. Use the parental controls your app store provides.
6. Subscriptions. If subscriptions are offered, they are managed and cancelled through your app store, not through Memoroam. Deleting your Memoroam account does not cancel a store subscription; you must cancel it separately with the store.

5.8. The Collector's Pass

1. The Collector's Pass is an auto-renewing subscription (monthly or annual) billed by your app store. It unlocks the features shown on the Pass screen at the time you subscribe, currently including planning more than one trip at a time, higher memory limits, globe themes, photo frames, additional passport pages, and a monthly Starlight grant.
2. Lapsing loses access, never content. When your Pass ends or is cancelled, you keep everything you created and everything you were granted (trips, memories, Starlight already granted, and items bought with it), but Pass-only features stop being available for new use until you subscribe again. We do not delete content because a subscription ended.
3. Subscriptions renew automatically until cancelled in your app store. Cancelling stops future renewals; it does not end the period already paid for, and refunds for that period are a matter for the store's policy and your statutory rights.
4. We may change the Pass's price or contents prospectively, with notice through the store or the app. If we materially reduce what the Pass includes during a period you have already paid for, the fair-remedy commitment in Section 5.6 applies.

6. Your content

6.1. You own your User Content

You retain all ownership rights in your User Content. These Terms do not transfer ownership of anything you create or upload to us.

6.2. The licence you give us

So that we can run the Service, you grant MEMOROAM LTD a non-exclusive, worldwide, royalty-free licence to your User Content, limited to the following acts, each of which the Service actually performs:

1. hosting, storing, and backing up your User Content on our infrastructure providers (currently Supabase for data and Cloudflare for photo storage and delivery);
2. making technical copies and technically modified versions needed to operate the Service, including the re-encoding and resizing of images that happens on your device before upload (for example cropped and resized versions of your photos), caching on your device, and copies made in our providers' backup systems;
3. transmitting your content to you, including delivering photos through time-limited links;
4. displaying your content to you, and to your Confirmed Friends strictly according to the app's sharing rules and your settings (for example, photos you place on a designed passport page are visible to Confirmed Friends unless you turn on the hide setting);
5. transmitting an itinerary share you choose to send to the single Confirmed Friend you choose;
6. processing your support messages through our support pipeline, which notifies our support team through a private messaging channel operated by Discord Inc. using only a ticket reference, category, plan tier, and timestamp, never your name, email address, or message content; and
7. deleting your content as described in Section 6.4 and Section 11.

This licence does not include any right for us to publish your content publicly, use it in marketing or promotion, sublicense it to advertisers, use it to train machine learning models, or modify it beyond the technical processing described above. The Service does none of these things.

6.3. Sharing with friends and itinerary shares

1. Friend viewing is a limited permission, not a licence: your Confirmed Friends may view what the app shows them for their personal use only, and gain no right to copy or redistribute your content. We cannot prevent a friend from taking a screenshot or otherwise capturing what their device displays, and we are not responsible for what others do with content off the platform.
2. Itinerary shares are copies. When you send an itinerary share and the recipient accepts it, the shared days become the recipient's own content. That copy is a frozen snapshot: it is not withdrawn or updated if you later edit or delete your trip, remove the friend, or delete individual content. A share includes the free-text notes you have written on the shared days' stops. The share record itself is removed if either your account or the recipient's account is deleted.
3. Images you export through your device's share sheet (trip share cards and passport page exports) leave our control entirely once shared or saved. We are not responsible for downstream copies, and the access protections that apply inside the Service do not apply to exported copies.

6.4. When the licence ends

The licence in Section 6.2 ends for a piece of User Content when you delete it, and for everything when your account is deleted, except that:

1. residual copies may persist in our providers' backup systems for the duration of their backup cycles;
2. deletion of stored photo files is performed on a best-effort basis, and a file that fails to delete on the first attempt may persist until it is identified and removed;
3. some internal planning records connected to a deleted trip (such as route segments and saved places) are removed when your account is deleted rather than when the trip is deleted.

We do not promise a fixed erasure timescale beyond this. See the Privacy Policy for full detail on deletion.

6.5. Your promises about your content

You warrant that:

1. you own, or have the necessary rights and permissions for, all User Content you upload, including photos in which other people appear, and that your content and its use in the Service (including display to Confirmed Friends under your settings, and any export you choose to make) does not infringe anyone's copyright, privacy, publicity, or other rights;
2. your account information is accurate and you meet the age requirement in Section 2.2; and
3. content you place on surfaces other people can see (passport pages, names, text decorations, itinerary shares, support messages) complies with Section 8.

6.6. Indemnity

If a third party brings a claim against us that arises directly from (a) your User Content infringing that third party's rights, or (b) your material breach of these Terms or of the law, you agree to compensate us for the losses, liabilities, and reasonable costs we incur as a result, except to the extent the claim was caused by our own breach of these Terms or our negligence. We will notify you of any such claim and act reasonably to mitigate. Nothing in this section limits your statutory rights as a consumer.

7. Copyright complaints

7.1. Notices of copyright infringement

If you believe content in the Service infringes your copyright, send a notice to our designated copyright agent at support@memoroam.com (postal address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ). Your notice must include:

1. your physical or electronic signature (or that of an agent authorised to act for you);
2. identification of the copyrighted work you claim is infringed;
3. identification of the allegedly infringing material, with enough information for us to locate it. Because content in Memoroam is private rather than public, there are no public URLs: identify the material by any combination of the uploader's display name or friend code, a description of the image or text, and where you encountered it (for example a friend's passport page, an itinerary share, or an exported image);
4. your contact information: name, address, telephone number, and email;
5. a statement that you have a good-faith belief that the use is not authorised by the copyright owner, its agent, or the law; and
6. a statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorised to act for them.

For material you have seen only in an image exported outside the app, we will make reasonable efforts to locate the source account, but we may be unable to act on material we do not host.

7.2. What we do with a valid notice

On receipt of a valid notice we will expeditiously remove or disable access to the identified material, notify the user who uploaded it using the contact details on their account, and provide that user with a copy of the notice and an explanation of what was removed and why, including how to contest the removal by replying to support@memoroam.com.

7.3. Counter-notice

If your content was removed and you believe the removal was a mistake or misidentification, you may send a counter-notice to support@memoroam.com containing:

1. your physical or electronic signature;
2. identification of the removed material and where it appeared before removal;
3. a statement, made in good faith and, where the original notice was sent under the US Digital Millennium Copyright Act, under penalty of perjury, that you believe the material was removed as a result of mistake or misidentification; and
4. your name, address, and telephone number, plus a statement that you will accept service of process from the person who filed the original notice and, if you are in the United States, a statement that you consent to the jurisdiction of the US federal district court for your address.

We will forward your counter-notice to the original complainant and, unless they notify us that they have filed a court action, we may restore the material within 10 to 14 business days.

7.4. Repeat infringers and abuse

We will terminate, in appropriate circumstances, the accounts of users who repeatedly infringe copyright. Knowingly making a material misrepresentation in a notice or counter-notice can make you liable for damages under applicable law, including section 512(f) of the US Copyright Act.

7.5. Other unlawful content

The same channel serves for any report of unlawful content of any kind: send it to support@memoroam.com with a substantiated explanation of why you consider the content unlawful, the best identifying description of the content and where you saw it, your name and email (not required for reports of child sexual abuse material), and a statement that your report is made in good faith. We act expeditiously on reports that give us actual knowledge of unlawful content. When we remove content following a report, we give the affected user a statement of what was removed, why, and how to contest it.

8. Content rules and acceptable use

8.1. Our right to review and remove

We do not proactively monitor, scan, or algorithmically moderate content, and we have no obligation to review it. We have the right, but not the obligation, to review, remove, or disable access to any content, and to suspend or terminate any account, where we reasonably believe these Terms or the law have been breached, including in response to a report under Section 7. Removal decisions are made by human review.

8.2. Prohibited content and conduct

You must not:

1. upload or share content that is unlawful, or that infringes anyone's intellectual property, privacy, or other rights;
2. upload intimate or private images of any person without their consent, or any content that sexualises or exploits a minor. Child sexual abuse material results in immediate termination and a report to the relevant authorities;
3. use any surface other people can see (display or passport names, passport page text decorations, itinerary share notes and labels, or support messages) for harassing, abusive, or deceptive content;
4. use the simulated passport, its machine-readable line, or any export of it as, or in support of, a genuine identity or travel document, or to impersonate any person;
5. distribute malicious or deceptive links through saved trip links or itinerary shares;
6. access the Service by automated means, scrape it, or bulk-enumerate other users, including automated friend-code lookups;
7. circumvent Service limits, including the daily free pack allocation (for example by manipulating your stored timezone or device clock), share limits, and API rate limits, or create multiple accounts to circumvent any limit;
8. probe, disable, or interfere with the Service or its security, attempt to access other users' content, or misuse the Service's signing or metering endpoints;
9. sell, transfer, or commercially exploit accounts, Starlight, or Collectibles; or
10. reverse engineer, decompile, or disassemble any part of the Service, except to the extent applicable law permits this despite this restriction (for example decompilation for interoperability under UK law).

9. Our intellectual property

9.1.The Service, its software, design, text, graphics, and all content we provide, including the MEMOROAM name and branding, Memo the panda mascot, and all Collectible art (backgrounds, stickers, stamps, pack art, covers, and banners), are owned by MEMOROAM LTD or its licensors and are protected by intellectual property laws. Some of our artwork, including the mascot and Collectible art, is created with the assistance of AI image generation tools and is then selected, curated, and edited by us; we own or control all rights that subsist in that artwork and in its selection, arrangement, and presentation. The MEMOROAM name and branding may not be used without our written permission. Nothing in these Terms transfers any of our intellectual property to you.

9.2.Collectibles you acquire are licensed to you under Section 5.2: you may display them in your binders, place those Collectibles the app supports for passport decoration (backgrounds, stickers, and stamps) into your passport designs, and show them to Confirmed Friends under the app's sharing rules. You acquire no ownership of any Collectible.

9.3.Images the app renders for export (share cards and passport page exports) can include our Collectible art and mascot imagery. We grant you a personal, non-commercial licence to share those exported images as the app rendered them. You may not extract, crop out, or commercially exploit the embedded art.

9.4.The Service includes third-party open source software and map data. Attributions and licences for third-party software are listed in the app's Licences screen (Settings, Legal, Licences), together with a source link for each component, and are also available on request at support@memoroam.com. Map data is provided by OpenStreetMap contributors and rendered by CARTO.

10. Disclaimers and limitation of liability

10.1.Nothing in these Terms excludes or limits our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; your statutory rights and remedies as a consumer under the Consumer Rights Act 2015, including the remedies for digital content that is faulty and the remedy where digital content we supply damages your device or other digital content because we failed to use reasonable care and skill; or any other liability that cannot be excluded or limited by law. These Terms do not affect your statutory rights.

10.2.Subject to Section 10.1: the Service is provided for personal, non-commercial use. We are not liable for losses that were not foreseeable to you and us when these Terms were formed, losses caused by events outside our reasonable control, or business losses (the Service is not for business use).

10.3.Subject to Section 10.1, our total liability to you in connection with the Service is limited to the greater of (a) the amounts you have paid us in the 12 months before the event giving rise to the claim and (b) £100.

10.4.The Service is online-only by design: it does not work without an internet connection, and availability depends on networks and providers outside our control. Maintenance and technical issues may interrupt the Service. We do not promise uninterrupted availability.

10.5.You are responsible for keeping your own copies of content that matters to you. The in-app export tool can help with this.

11. Termination

11.1.By you. You may stop using the Service at any time. You can delete individual pieces of content you have added, such as memories, trips, notes, and highlights, at any time in the app, and you may delete your whole account in the app at any time (Profile, Settings, Delete Account). Account deletion is immediate, permanent, and cannot be undone. There is no grace period and no recovery. Deletion permanently destroys your User Content (subject to Section 6.4), your Starlight balance and transaction history, your Collectibles and unlocks, your friend connections, and your trips and memories. No refund or compensation is due for Virtual Items forfeited on deletion you initiate, except where your statutory rights require otherwise.

11.2.By us, for breach. We may suspend or terminate your account if you materially breach these Terms (including Section 8), with the same consequences as Section 11.1. Where reasonable, we will tell you the grounds and give you an opportunity to respond, except where the breach is serious (for example the matters in Section 8.2.2) or the law prevents it.

11.3.By us, without your breach, or on discontinuation of the Service. If we terminate your account without any breach by you, or discontinue the Service, we will give you reasonable advance notice in the app so you can export your content, and we will refund any Starlight you bought in the 90 days before that notice which remains unspent, or provide an equivalent remedy of at least that value. If you have paid for a Collector's Pass period that will no longer be provided, we will refund the unprovided part, to the extent your app store does not refund it first.

11.4.Sections that by their nature survive termination (including Sections 6.6, 9, 10, 13, and 14) survive.

11.5.If subscriptions exist when you delete your account, deleting the account does not cancel them: cancel any subscription separately with your app store, or it may keep billing you (see Section 5.7.6).

12. Changes to these Terms

12.1.We may update these Terms at any time, for example when we add features, change the virtual economy, or when the law changes.

12.2.When we update them, we will show the updated Terms in the app and update the "Last updated" date at the top. For changes that materially reduce your rights or materially change the virtual economy to your detriment, we will give reasonable advance notice in the app. We do not send notice by email or push notification.

12.3.If you keep using the Service after a change takes effect, the updated Terms apply to you. If you do not agree with a change, stop using the Service and, if you wish, delete your account.

13. Governing law and disputes

13.1.These Terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction, except that: if you are a consumer habitually resident elsewhere, you keep the protection of the mandatory consumer laws of your home country; and if you live in Scotland, Northern Ireland, or (where applicable law so provides) an EU member state, you may bring and defend proceedings in your local courts.

13.2.Nothing in these Terms requires you to arbitrate. Nothing prevents you from using your local small claims procedure where available.

13.3.If you have a complaint, contact us first at support@memoroam.com and we will try to resolve it. If we cannot, we are not committed to using a certified alternative dispute resolution provider. This does not limit any of your rights in Section 13.1 or 13.2, including your right to bring a claim in court or through your local small claims procedure.

13.4.If any part of these Terms is found unenforceable, the rest remains in effect. If we do not enforce a right, that is not a waiver of it.

14. Entire agreement and assignment

14.1.These Terms and the Privacy Policy are the entire agreement between you and us about the Service.

14.2.We may assign our rights and obligations under these Terms to a successor to the business, provided your rights are not reduced. You may not assign yours, since your account is personal.

15. Apple App Store terms

This section applies when you obtain the app through the Apple App Store.

1. Parties. These Terms are an agreement between you and MEMOROAM LTD only, not with Apple Inc. ("Apple"). MEMOROAM LTD, not Apple, is solely responsible for the app and its content.
2. Scope of licence. Your licence to the app is a non-transferable licence to use it on Apple-branded products that you own or control, as permitted by the usage rules in the Apple Media Services Terms and Conditions (except that the app may be accessed and used by other accounts associated with you via Family Sharing or volume purchasing, where available).
3. Maintenance and support. MEMOROAM LTD is solely responsible for any maintenance and support of the app. Apple has no obligation to provide any maintenance or support for it.
4. Warranty. MEMOROAM LTD is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If the app fails to conform to an applicable warranty, you may notify Apple, and Apple will refund the purchase price of the app (if any) to you. To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the app, and any other claims, losses, liabilities, damages, costs, or expenses attributable to a failure to conform to a warranty are MEMOROAM LTD's responsibility.
5. Product claims. MEMOROAM LTD, not Apple, is responsible for addressing any claims by you or a third party relating to the app or your possession and use of it, including: product liability claims; claims that the app fails to conform to legal or regulatory requirements; and claims under consumer protection, privacy, or similar legislation.
6. Intellectual property claims. If a third party claims that the app or your possession and use of it infringes that third party's intellectual property rights, MEMOROAM LTD, not Apple, is solely responsible for the investigation, defence, settlement, and discharge of the claim.
7. Legal compliance. You represent and warrant that you are not located in a country subject to a US Government embargo or designated by the US Government as a "terrorist supporting" country, and that you are not on any US Government list of prohibited or restricted parties.
8. Developer contact. Questions, complaints, and claims about the app go to MEMOROAM LTD, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ, support@memoroam.com.
9. Third-party terms. You must comply with any applicable third-party terms of agreement when using the app.
10. Third-party beneficiary. Apple and Apple's subsidiaries are third-party beneficiaries of these Terms as they relate to the app, and on your acceptance of these Terms Apple has the right, and is deemed to have accepted the right, to enforce these Terms against you as a third-party beneficiary.

16. Contact

MEMOROAM LTD

71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

General and complaints: support@memoroam.com

Copyright notices: support@memoroam.com